Writing online articles is one of the best ways to boost your website’s SEO rankings. Through links integrated in well-written and optimized articles, traffic will be directed to your site. Most popular websites use this technique to maintain or increase the number of visitors – a difficult feat when there are over a thousand of sites scheming for the top spot.
That is why article management is very important. It is never enough to just write and post; you must have a system that provides concrete, sustainable results. But how exactly do you manage countless articles all at the same time?
Like any other system, there are steps needed to be followed for effective article management. They include:
Identification of Relevant Keywords
Start with the smallest yet most crucial factor of article management, which is identification of relevant keywords. Depending on your niche, keywords should be unique, specific, relevant and targeted to maximize the effectiveness of the articles. You can use several different keywords and phrases for each article, but they should be at least two or three keywords in common to yield the same results. You can also experiment which keyword or phrase brings in more traffic and stick to it once identified.
Proper Use of Text and Sources
Keywords won’t be as effective without sound content. Article management involves making sure that the content of each article is correct, well-researched and useful to readers. These three are crucial to maintain the interest and attention of readers. It is also important to make sure that the articles are relevant to the business of your website. Use trusted sources to strengthen your point and drive traffic to the articles, too.
The entire web is interconnected. Linking to other articles, pages, or websites can increase the number of people in your network, thus increasing the number of potential visitors to your site. Article management is one way to boost off-page optimization, and link building is one of the best techniques you can use to maximize its results. To bait the links, your articles should have good content, as stipulated above. You can also try using directory submission and avail pay-for-inclusion services. Another method is to exchange links with other article management contact persons. Don’t forget to integrate your website’s URL into the articles, too.
With a systematic article management system, you’ll see an improvement in your website’s rankings in just a short period of time.