The endless possibilities offered by the internet have made it easier for businesses to set up online and avail of the numerous marketing channels to get the word out about their products or services. And with the billions of people accessing the virtual world daily, it’s small wonder that marketing and advertising has become a highly competitive field. One of the many ways your website can garner attention and attract potential customers is through email marketing. Most people now use email as a means of communication, which is why it has also become one of the most effective resources for businesses.... Read more

In 1998, GoTo pioneered the idea of selling search ads. You could buy search results for as low as a penny or two per click. This system has quickly evolved into one of the world’s most competitive marketplaces. Pay-per-click (PPC) search engines can give you instant traffic and allow you to test new business models in real time. However, the pay-per-click market is competitive. It is worth spending an extensive period of time learning how to write and target ads, tracking your competitors, and doing deep keyword research before jumping in.

Why Use Pay-Per-Click?

Sometime you cannot afford to—or simply do not... Read more