The endless possibilities offered by the internet have made it easier for businesses to set up online and avail of the numerous marketing channels to get the word out about their products or services. And with the billions of people accessing the virtual world daily, it’s small wonder that marketing and advertising has become a highly competitive field. One of the many ways your website can garner attention and attract potential customers is through email marketing.
Most people now use email as a means of communication, which is why it has also become one of the most effective resources for businesses. The most commonly used kind of email marketing is direct email marketing, which simply means notifications are sent directly to individual email addresses in hopes that the person will consider the product or service being offered and will become a customer. These emails usually contain graphics, links to the company website and other features meant to entice the reader. In order for this to be truly successful however, you’ll have to build a list of customers willing to receive notifications or who have subscribed to your website or business. Otherwise, you email will end up in the spam folder and will either be deleted or go unnoticed.
Retention email marketing is sending follow-up emails to customers who have already bought some of your goods or services with the intention of getting them to go back to you for more. This kind of email marketing also allows you to introduce new products or services that these loyal customers may be interested in.
Piggyback email marketing is like a partnership with another business or company so that you are able to offer a potential customer two products or services in one email. For example your website sells bath products and another company offers scented candles – you might package both to create the image of a wonderful bath experience. This works even better if you have discounts, coupons or other attractive deals to give the customers.
The good thing about email marketing is that it can reach an intended target group quickly and easily, and is more personalized. Also, the chances of your business getting noticed right away in a person’s inbox may be better than the hopes of that same person stumbling upon your website while surfing the internet. In addition, email marketing is an excellent way to keep track of customers both new and old, and record your success. The downside to this form of marketing channel is that you’ll have to work to establish a preliminary email list to work with, which may take some time and effort before it pays off.